Lead Strategic Consultant - Owned MarTech

Company: Publicis Groupe
Location: Chicago
Posted on: May 24, 2025

Job Description:

Job DescriptionHow You'll Make an ImpactWe're looking for an outstanding Associate Director of Owned MarTech Strategy - someone who can join an established and high-profile client business and lead/support multiple projects forward in partnership with the VP Strategic Owned MarTech Lead. The Strategic MarTech capability has a wide variety of focus areas, from unlocking new in-app capabilities to bridging the connection between ordering channels such as Digital Menu Board & Kiosks. An experienced technology leader is essential to support these complex digital projects being defined, designed and developed by Publicis. As the Associate Director of Owned MarTech Strategy, you will act as a core team member leading and supporting the enablement of digital marketers on the QSR brand with integrated capabilities to accelerate personalization and omnichannel evolution. The focus of this role will primarily be on Owned channels (Push, Email, SMS, Digital Menu Boards, Kiosk), but will require deep collaboration cross teams (Strategy, Audience, Activation, etc.).Our embedded Strategic MarTech practice encompasses Paid and Owned expertise, with an aim to realize a holistic vision across marketing through use cases and the underlying capabilities, integrations, and processes. Our primary pillars focused on:

• Empower business leads (internal & external) to understand capabilities and data enough to foster innovative thinking and conversations, ultimately leading to more testing in the wild
• Maximize value of QSR's current MarTech investments
• Collaborate & strategize on MarTech roadmap for capabilities/connections to enhance and add incremental business use cases
• This role will be US focused, but there will be a need to understand connect on the brand's Global Roadmap
• Understand and manage the data "ripple effect" through a full view of upstream and downstream connections between platformsWhat You'll Achieve
  • Act as strategic partner with primary platforms; Braze, SessionM, mParticle, +others
  • Understand the broader QSR's technology ecosystem to uncover opportunities or potential challenges that others may have not seen and the ability to proactively frame up an understandable manner
  • Capability prioritization and POVs: leads for spearheading capability prioritization and POV development in close
  • Collaboration across Publicis and McDonald's stakeholders
    • Capability Documentation & Readiness: Includes contingency mapping for capabilities, status of each, estimated timing, and Effort/Impact based on input from the team (i.e., Braze, mParticle, SessionM, etc.)
    • Capability Ideation: bring forward opportunities as they become available to assist in the ideation of organic business use cases
    • Custom Solution Development & New Capability Adoption: help develop the technical documentation and process for unique approaches and/or new capabilities
    • Org Initiative Connection: work in close collaboration with Owned Strategic MarTech lead on McD-led AI Capabilities and their opportunities for Owned application
    • Documentation Creation & Management: Standing up and maintaining systems of record, requirements, process and technology documentation that can be referenced by cross-functional teams and centralize critical pieces of information into a central knowledge repository.Who You Are
      • What you'll bring with you:
        • And undergraduate degree is required for this role.
        • 5+ years of professional experience in Consulting (Strategy or Operations), Digital and Advanced Analytics, Marketing Technology, Owned Activation, or Product Management
        • Strong attention to detail and understanding sense of urgency. Proven track record in establishing priorities, demonstrating creativity and innovation in business applications of data and technology.
        • Demonstrated ability to build consensus across stakeholders.
        • Strong entrepreneurial mind-set with the drive to dig in, problem solve and evolve solutions.
        • Ability to cultivate relationships with technology partners and clients.
        • Excellent communication skills - written and spoken.
        • Experience working directly with mid or senior level clients to gain trust and establish rapport for project management, technology assessment and development work required.
        • Firm grasp and ability to translate request(s) into meaningful and actionable deliverables and/or work sessions.
        • Deep knowledge of digital technology such as: Customer Data Platform (CDP), customer relationship management (CRM) systems, systems integration, website analytics, marketing automation, native apps
        • Knowledge of cross channel execution (email, SMS, direct mail) and best practices including data security requirements, CAN SPAM compliance, etc.
        • Knowledge of the email marketing landscape, including Email Service Providers, Marketing Clouds, Marketing Automation platforms, and niche solutions providers
        • Demonstrated skills in driving innovation in the email and direct marketing space
        • Excellent time management and communication skills; you're detail-oriented, organized, and a master multi-tasker.
        • Experience working with remote teams in different time zones required.
        • Flexibility to travel as needed is required.
        • Why you might stand out from other talent:
          • Deep knowledge of Braze, mParticle, and/or Session is preferred.Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.Base Salary: $86,400 - $129,600Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.Additional InformationWhen You Join Us, We'll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
            • Act with integrity. We are transparent and have the courage to do the right thing.
            • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
            • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
            • Respect all voices. We embrace differences and foster a culture of connection and belonging.
            • Empower with accountability. We trust each other to own and deliver on common goals.Because You MatterAs an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
              • Time to Recharge: Flexible time off (FTO), 15 paid holidays
              • Time to Recover: Paid sick time
              • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
              • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-AM1
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Keywords: Publicis Groupe, Gary , Lead Strategic Consultant - Owned MarTech, Professions , Chicago, Indiana